Senior-level digital marketing strategy.

WS-1

Strategic Foundation:

Brand & Audience

Positioning:

Digital With Intention

What it is

A tailored digital strategy foundation designed and implemented to align digital marketing with brand positioning, audience behavior, and engagement goals—ensuring digital activity is purposeful, connected, and supportive of experiential efforts.

Description

This offer delivers a custom-designed digital strategy system that defines the role of digital channels within a broader marketing ecosystem. Rather than focusing on platforms or isolated tactics, it clarifies how digital supports awareness, participation, conversion, and post-experience engagement.

We design and implement the strategy so it is clear, documented, and easy for teams to follow, enabling consistent execution across digital touchpoints while remaining flexible as channels and technologies evolve.

The result is an audience-first digital strategy that connects online and offline engagement, reduces fragmented execution, and ensures digital investment supports meaningful interaction—not just activity.

What’s included

• A tailored assessment to evaluate digital activity, alignment, and opportunity

• Custom digital marketing strategy frameworks aligned to brand and engagement goals

• Channel role definition and prioritization across paid, owned, and earned media

• Content and engagement planning models designed for consistency and impact

• Integrated audience journey mapping across digital and experiential touchpoints

Best for

Brands actively investing in digital marketing but lacking cohesion, clarity, or alignment between digital efforts and broader marketing or experiential initiatives.

Delivered as

A fully designed and implemented digital strategy system, typically delivered through $15K+ agency engagements, provided as structured playbooks, planning toolkits, and practical frameworks that enable teams to execute confidently and follow up with consistency.

Pricing: By project scope, typically 50% less than agency pricing

Self-Guided . Expertly Supported.

WS-2

Engagement for Digital Marketing Systems

Positioning:

Clarity Before Investment

What it is

A tailored experiential marketing positioning foundation designed and implemented to help brands define the experience they need to create, who it’s for, and how it drives engagement—before investing in activations, events, or immersive campaigns.

Description

This offer provides a custom-designed strategic foundation for experiential marketing, aligning brand intent, audience insight, and experiential storytelling into one clear direction. It ensures experiences are not isolated moments, but purposeful touchpoints within a broader marketing ecosystem.

Rather than delivering abstract strategy, we design and implement the positioning system so it’s immediately usable by internal teams, partners, and production vendors. Every decision—from concept to execution—is documented for clarity, consistency, and easy follow-up.

The result is an experiential strategy that informs concept development, audience interaction, content capture, and post-experience amplification, ensuring every investment delivers impact beyond the moment.

What’s included

• Tailored strategic assessment to define experiential goals and success criteria

• Audience and persona development focused on participation, behavior, and context

• One clear experiential strategy path to guide concepting and execution

• Experience positioning and brand alignment tools

• Experiential storytelling and messaging frameworks

• Customer journey and touchpoint mapping across live, digital, and post-event channels

Best for

Brands planning experiential activations, events, or immersive campaigns—and needing clarity on positioning, audience, and purpose before committing budget, partners, or production resources.

Delivered as

A fully designed and implemented experiential strategy system, provided as clear playbooks, structured frameworks, or practical tools that enable teams to execute confidently and follow up with consistency.

Pricing: By project scope, typically 50% less than agency pricing

WS-3

Digital Presence: Integrated Marketing Strategy

Positioning:

From Activity to Impact

What it is

A tailored digital experiential marketing engagement system designed and implemented to turn events, sponsorships, and activations into connected, trackable, and scalable digital experiences—not isolated moments.

Description

This offer delivers a custom-designed engagement system for digital experiential marketing, defining how live experiences, partnerships, and activations function within a broader digital marketing ecosystem.

We align physical and virtual experiences with digital touchpoints, content capture, audience data, and post-experience amplification, ensuring engagement doesn’t end when the event does.

Rather than relying on fragmented planning or agency-dependent execution, we design and implement the system so internal teams and partners can consistently plan, activate, measure, and optimize digital experiential efforts with clarity and confidence.

The result is a repeatable engagement model where experiences drive participation, content, data, and ongoing digital relationships.

What’s included

• A tailored assessment of current experiential and digital engagement efforts

• Digital experiential strategy frameworks aligned to brand and business goals

• Clear role definition for events, sponsorships, and activations across digital channels

• Audience engagement and experience planning tools for live, hybrid, and digital touchpoints

• Impact definition and success measurement models tied to digital performance and ROI

Best for

Brands investing in digital experiential marketing—including live events, hybrid experiences, sponsorships, and activations—and seeking stronger integration, measurable outcomes, and sustained value beyond the moment.

Delivered as

A fully designed and implemented digital experiential marketing system, provided as structured playbooks, planning toolkits, or practical frameworks that enable teams to execute, amplify, and follow up with consistency.

Pricing: By project scope, typically 50% less than agency pricing